---
title: What a pandemic has taught us - storemaster® Lagertechnik
url: https://storemaster.de/was-eine-pandemie-uns-gelehrt-hat/
date: 2021-03-01
---

# What a pandemic has taught us

Whether you're a trade fair visitor or exhibitor, you know the drill:
A chat over a coffee (a bit of product gossip is also allowed), „here's my V-card“, „send me your catalogue“, „come and see us“.
Are we still in the Middle Ages
or already digital?
Trade fair organisers have been stealing time and money from us, from you, from all of us - for decades. That's over now!
A pandemic is smarter than all of us put together:
The true value of a product can only be reliably determined by using it in practice and exchanging experiences with the operators in the factories.
Two or three reference or factory visits by competent product experts, taking into account the individual needs on site, only cause a fraction of the costs, time pressure, time expenditure, time commitment and the hassle of hotel bookings, stand bookings and stand design, horrendous costs for transport and monopolistic trade fair organisers, stand personnel, not least considerable CO2 emissions and so on and so forth... This should not have been necessary for a long time.
But now we have realised it and are acting accordingly.
The eternally yesterday may remain yesterday. If they are progressive, then they are progressive across the board. After all, your products can no longer be compared with those of thirty years ago, can they?
Neither can ours!
But what has changed in terms of trade fair acquisition during this time? Apart from the fact that nothing has changed, not a great deal.
That's why we're taking a deep breath and are happy: finally no more trade fair stress - thanks to the pandemic 😊
After 40 years of trade fair presence, the
very first trade fair-free year - 2020 - prompted us to rethink.
By pointing to our web presence, the many references and our factory showroom, we are better able to pass on the high trade fair costs to our product prices. This makes it easier for us to sell and enables our customers to buy more cost-effectively.
We hope you will understand that you will not be able to meet us at any future trade fairs. However, we hope that you will continue to consider us when placing your orders for intralogistics products of particularly high quality and functionality.
Yours sincerely
Your Dipl.-Ing. Dieter Karl Artur Paul
- Managing Director storemaster GmbH & Co. KG -