---
title: The cycle of rational behaviour - storemaster® Lagertechnik
url: https://storemaster.de/en/der-kreislauf-des-vernuenftigen-handelns/
date: 2021-08-10
---

# The cycle of rational behaviour

			
				
				
				
				
				
				
				
				
				
				
				
				
				
				
				
				
				
				The findings - or farmer's wisdom - in a nutshell.
			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				
					
					
						1.
						What holds the world together. The feedback on our own actions.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						2.
						The reversal effect - my counterpart, that's me.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						3.
						The mirror of my thoughts and actions is myself.
					
				
			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				
					
					
						4.
						Unreasonable thoughts and actions will cause damage - ultimately to myself.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						5.
						The instantaneous damage inflicted on another person is reflected back on myself with a time delay and in a modified form.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						6.
						Dealing with others in a rational way sets a mechanism in motion, the outcome of which is one's own well-being.
					
				
			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				
					
					
						7.
						My experience with the unwritten law of sensible behaviour prompts me to correct my actions.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						8.
						The realisation of this consequential effect makes it easier to anticipate future events and determine my actions favourably.
					
				
			
			
				
				
				
				
				
				
				
				
				
				
					
					
						9.
						The diversions via irrationality is followed by an instruction in reason - the shorter way is reason from the outset - energy-efficient and harmless.
					
				
			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				
In other words: disregard, failure, neglect, indifference, disrespect, misconduct, thinking only of myself, laziness, complacency, thinking I don't care will fall back on me - inevitably and inexorably - according to the law that holds everything together.

			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				The consequence - the daily bread at storemaster®.
			
			
				
				
				
				
			
				
				
				
				
				
				
				
				
				
				
				We keep our working environment safe, clean and organised.
Order and cleanliness are basic prerequisites for improving our work processes.
Accidents at work and disruptions to production processes must be avoided.
Long transport routes and waiting times must be corrected on an ongoing basis.
Recognised waste of material, energy, time and space must be rectified immediately.
These aspects also serve to maintain a high level of quality awareness.
The entire staff is involved in identifying weak points and implementing improvements.
The prerequisites for this are
Clearly organised workstations, tools and work equipment within easy reach.
Labelling and markings for quick and error-free location of processing materials.
Regular checking and cleaning of work utensils and cleaning of the workplace by the responsible employee.
We define self-discipline as an interest in the needs of colleagues, in maintaining one's own workplace and in the continued existence of the company.
This basic attitude was the inspiration for the development of the storemaster® logistics systems, which we hope will pass on a little of what motivated us to create them.
Yours sincerely
Dipl.-Ing. Dieter Karl Artur Paul
- Managing Director storemaster GmbH & Co. KG -