--- title: Data protection - storemaster® Lagertechnik url: https://storemaster.de/en/datenschutz/ date: 2018-10-23 --- # Data protection Personal data (hereinafter mostly referred to as „data“) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there. According to Article 4(1) of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as „GDPR“), „processing“ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. With the following privacy policy, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility. Our privacy policy is structured as follows: I. Information about us as the controllerII. Rights of users and data subjectsIII. Information on data processing I. Information about us as the controller The responsible provider of this website in terms of data protection law is storemaster® GmbH & Co. KG Reihekamp 130890 BarsinghausenGermany Mail: projekt@storemaster.deTelefon: +49 5105 7795 - 11 II Rights of users and data subjects With regard to the data processing described in more detail below, users and data subjects have the right to to confirmation as to whether data concerning them is being processed, to information about the processed data, to further information about the data processing and to copies of the data (cf. also Art. 15 GDPR); to rectification or completion of incorrect or incomplete data (see also Art. 16 GDPR); the immediate erasure of the data concerning them (see also Art. 17 GDPR) or, alternatively, if further processing is required in accordance with Art. 17 (3) GDPR, the restriction of processing in accordance with Art. 18 GDPR; to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR); to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection regulations (see also Art. 77 GDPR). In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing carried out on the basis of Articles 16, 17 (1), 18 GDPR. However, this obligation does not apply if this notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients. In accordance with Art. 21 GDPR, users and data subjects also have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permitted. III. Information on data processing Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures. Server data For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider by your Internet browser. With these so-called server log files, the type and version of your Internet browser, the operating system, the website from which you have switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our Internet presence takes place are collected, among other things. The data collected in this way is stored temporarily, but not together with other data about you. This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website. The data will be deleted after seven days at the latest, unless further storage is required for evidentiary purposes. Otherwise, all or part of the data will be exempt from deletion until an incident has been finally clarified. Cookies a) Session cookies/session cookies We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies process certain information from you, such as your browser or location data or your IP address, to an individual extent. This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function. The legal basis for this processing is Art. 6 para. 1 lit. b.) GDPR, insofar as these cookies process data for contract initiation or contract processing. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. The legal basis in this case is Art. 6 para. 1 lit. f) GDPR. These session cookies are deleted when you close your Internet browser. b) Third-party cookies Our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionalities of our website. Please refer to the following information for details, in particular the purposes and legal basis for processing such third-party cookies. c) Removal option You can prevent or restrict the installation of cookies by changing the settings of your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support. However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent. Revoke cookie consent Real Cookie Banner in use as Consent Manager We use the „Real Cookie Banner“ consent tool to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and the related consents. Details on how „Real Cookie Banner“ works can be found at https://devowl.io/rcb/data-processing/. The legal basis for the processing of personal data in this context is Art. 6 para. 1 lit. c GDPR and Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents. The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents. Change privacy settings Contact requests / contact option If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your inquiry - without it we cannot answer your inquiry or can only answer it to a limited extent. The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted if your request has been conclusively answered and the deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing. YouTube We maintain an online presence on YouTube to present our company and our services and to communicate with customers/prospects. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, subsequent access to user data may be made more difficult. We also have no access to this user data. The possibility of access lies exclusively with YouTube. You can find YouTube's privacy policy at https://policies.google.com/privacy LinkedIn We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, subsequent access to user data may be made more difficult. We also have no access to this user data. The access option lies exclusively with LinkedIn. You can find LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy Social media link via graphic or text link We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents the automatic establishment of a connection to the respective server of the social network when a website with a social media advertisement is called up in order to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user forwarded to the service of the respective social network. Once the user has been forwarded, the respective network collects information about the user. It cannot be ruled out that the data collected in this way will be processed in the USA. This is initially data such as IP address, date, time and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the information collected about the user's specific visit to the user's personal account. If the user interacts via a „Share“ button of the respective network, this information can be stored in the user's personal user account and published if necessary. If the user wishes to prevent the information collected from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly. The following social networks are integrated into our site through links: YouTube Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA Privacy policy: https://policies.google.com/privacy LinkedIn LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA. Privacy policy: https://www.linkedin.com/legal/privacy-policy Google Analytics We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. This function allows Google to shorten the IP address within the EU or EEA. The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet. Google states that it will not associate your IP address with any other data. Google also keeps https://www.google.com/intl/de/policies/privacy/partners for further information on data protection law, including, for example, the options for preventing the use of data. Google also offers at https://tools.google.com/dlpage/gaoptout?hl=de offers a so-called deactivation add-on along with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Of course, you can also find out whether and which other web analysis services we use in this privacy policy. External functionalities on this website Google Maps We use Google Maps on our website to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed. If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location and create directions. We cannot rule out the possibility that Google uses servers in the USA. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website. The connection to Google established in this way enables Google to determine from which website your request has been sent and to which IP address the directions are to be sent. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under „Cookies“. In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html. Furthermore, Google offers at https://adssettings.google.com/authenticated https://policies.google.com/privacy for further information. Google reCAPTCHA We use Google reCAPTCHA on our website to check and prevent interactions on our website through automated access, e.g. by so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. This service enables Google to determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary for the provision and guarantee of this service. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar. Google offers under https://policies.google.com/privacy for further information on the general handling of your user data. Google Fonts We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website. The connection to Google established when you access our website enables Google to determine from which website your request has been sent and to which IP address the display of the font is to be transmitted. Google offers under https://adssettings.google.com/authenticated https://policies.google.com/privacy provides further information, in particular on the options for preventing the use of data. YouTube We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as „YouTube“. YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. We use YouTube in connection with the „extended data protection mode“ function in order to be able to show you videos. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the „extended data protection mode“ function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video. Without this „enhanced data protection“, a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded. This connection is necessary in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you have visited. In addition, a connection to Google's „DoubleClick“ advertising network is established. If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account. For the purpose of functionality and analysis of user behavior, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by changing the settings in your Internet browser. You can find more information on this above under „Cookies“. Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at https://policies.google.com/privacy available in the data protection information. Google AdWords with conversion tracking We use the advertising component Google AdWords and conversion tracking on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. We use conversion tracking to advertise our website in a targeted manner. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your end device. These so-called conversion cookies lose their validity after 30 days and are not used to identify you personally. If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you have subsequently been redirected to our website. Google uses the information obtained in this way to compile statistics about your visit to our website. We also receive information about the number of users who have clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords will be able to identify you in this way. You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. Furthermore, Google also offers https://services.google.com/sitestats/de.html https://www.google.com/policies/technologies/ads http://www.google.de/policies/privacy/ provides further information on this topic and in particular on the options for preventing the use of data. Google Remarketing or „similar target groups“ component from Google We use the remarketing or „similar target groups“ function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. We use this function to place interest-based, personalized advertising on third-party websites that also participate in the Google advertising network. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. To enable this advertising service, Google stores a cookie with a sequence of numbers on your end device via your Internet browser during your visit to our website. This cookie records both your visit and the use of our website in anonymized form. However, no personal data is passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that are related to our website or our offers there. To permanently deactivate this function, Google offers the following options for the most common Internet browsers via https://www.google.com/settings/ads/plugin offers a browser plugin. The use of cookies from certain providers can also be deactivated, e.g. via http://www.youronlinechoices.com/uk/your-ad-choices or http://www.networkadvertising.org/choices/ can be deactivated via opt-out. Cross-device marketing allows Google to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this assumes that you have agreed to the linking of your browsing history with your existing Google account. Google offers further information on Google Remarketing at https://www.google.com/privacy/ads to. Integration of the Trusted Shops Trustbadge / other widgets The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and the collected reviews as well as to offer Trusted Shops products to buyers after an order. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, Trusted Shops widgets are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected reviews) and to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offer from Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne („Trusted Shops“), with which we are jointly responsible under data protection law in accordance with Art. 26 GDPR. In the context of this data protection information, we inform you below about the essential contents of the contract in accordance with Art. 26 para. 2 GDPR. Within the scope of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops in case of data protection questions and to assert your rights, preferably using the contact options provided in the data protection information. Irrespective of this, you can always contact the controller of your choice. If necessary, your request will then be forwarded to the other responsible party for a response. 1. data processing when integrating the Trustbadge / other widgets The Trustbadge is provided by a US CDN provider (Content Delivery Network) and an adequate level of data protection is ensured by an adequacy decision of the EU Commission, which can be accessed here for the USA. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information can be found here. If the service providers used are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee. When the Trustbadge is accessed, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to your person. The anonymized data is used in particular for statistical purposes and for error analysis. 2. data processing after order completion If you have given your consent via our cookie banner, the Trustbadge accesses the order information stored in your end device (order total, order number, product purchased if applicable) and e-mail address after completion of the order and your e-mail address is hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops with the order information in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing will be carried out in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then be given the opportunity to register manually for the use of the services or to complete the protection as part of your existing user contract. For this purpose, the Trustbadge accesses the following information, which is stored in the end device you are using, after you have completed your order: Order total, order number and e-mail address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the correspondingly labeled button in the so-called Trustcard. If you decide to use the services, further processing is based on the contractual agreement with Trusted Shops in accordance with Art. 6 para. 1 lit. b GDPR in order to complete your registration for buyer protection and to secure the order and, if necessary, to be able to send you evaluation invitations by e-mail afterwards. Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel) and an adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA and here for Israel. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework. Further information can be found here. If the service providers used are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee. Sample data protection declaration of the law firm Weiß & Partner